We build AI that is genuinely useful, and worlds people want to play in.
NotFox Development is an AI research company and a games company. We research and build AI systems, ship them as products, make experiences on Roblox, and publish what we learn.
Who we are
NotFox began in November 2022 as a small studio making games on Roblox. Building for millions of potential players taught us to care about one thing above the rest: whether what we make actually works for the person using it.
That question led us to AI. Today our research lab, NotFoxLabs, studies how AI systems behave on real hardware and for real people, and our products put that research in front of users: Astron AI, an assistant that researches, writes and builds, and Astrix, an agentic workspace. We stay small and independent on purpose, so we can measure carefully and say plainly what works and what does not.
Frontier AI research
Inference systems, agents and evaluation, measured against baselines and published in the open.
AI products
Astron AI and Astrix at interactives.site: assistants that research, write code, use a browser and leave every important decision to you.
Games on Roblox
Experiences built for players first, where we learn every day what people enjoy and what they ignore.
At a glance
- Founded
- Founder
- S. Manoj
- Based in
- India
- Work
- AI research, AI products, games
Our founder
S. Manoj
Founder, NotFox Development
S. Manoj founded NotFox Development on November 22, 2022, and leads it today at 15, from India. He started by building games on Roblox and grew the company into AI research and products, setting the rule the company still works by: build things people actually use, and be honest about the results.
Partners
We work alongside partners across technology, investment and games.
Our numbers, plainly
We hold our finances to the same standard as our research: report the number, not the story. NotFox is not yet profitable. Revenue fell this year while we invested heavily in research, and today we spend about twice what we earn.
We think that trade is right for a company at our stage, and we will keep reporting it as it changes.
Milestones
NotFox Development is founded
S. Manoj starts the company in India, building experiences on Roblox.
Flux-GPU published
Our first paper: measured autotuning for local inference, with a 68% generation speed-up on an RX 580.
Astrix launches, and NotFoxLabs opens
An agentic workspace at interactives.site, and a home for our research at research.interactives.site.